YOUR WEB SITE
wish to give an impetus to your presence on the Internet?
Entrust us with the design or the optimisation of your Web
site's referencing in the search engines and on-line directories.
show that 80% of the cybernauts use search engines to find
information and only consult the first 30 addresses.
aim of referencing is to be present in the directories and
search engines databases, so that your site may be quickly
and easily found. Your site must then be displayed on the
first page and on top of the results displayed after a query
using key words or a combination of such.
LIBRISZONE S.A, within
the frame of its Web services, proposes three modules.
1 : Audit
Analysis of the environment within the same activity branch
on the Net, to identify the competition, the partners, the
The sector-related benchmark that studies
the competition present on the Internet in the same branch
or the competition benchmark: positioning of the two or
three main competitors. In both cases, LIBRISZONE S.A. analyses
the referencing items used and the positions achieved.
of the consultation of your site (pages read, visitors,
analysis of the key words integrating your own suggestions
and the results of our search on the Internet.
of these meta-tags to some pages will give access either
to the site's home page or to specific pages.
analysis and tests of the management of key words and combination
of such, for registration in the main search tools (validate
the title that is a summary of the page contents and the
description detailing the items included in the site).
2 : Registration
- Selection of 10
search engines or general directories and identification
of 5 search engines specific to the activity branch of the
company. The latter will be selected using consultation
and quality criteria.
- Registration of
the site inside the selected search engines and directories:
the specifications and other descriptive information will
have been optimised with respect to their acceptance criteria
until the achievement of the result desired, which is to
appear on the first pages after a query is carried out with
a group of key-words or one key-word. This referencing operation
is carried out manually.
- The results achieved
are generally perceptible after a period of several weeks
to 3 months.
3 : Optimisation of the presence on the Net
- Regular check of
the site's positioning inside the engines during two months
and analysis of the results achieved and correction, if
- Meta-tag validation,
updating, addition of new key-word combinations (tiering,
semantic proximity) depending on the positioning.
- Delivery of a monthly
maintenance report on the evolution of the positioning.
- Delivery of a comprehensive
report on the carried out referencing.
- Proposal of unilateral
or crossed links toward complementary sites (net linking)